ROCHESTER, MN – First Alliance Credit Union is hitting the road, literally, in a bold new effort to bring financial opportunity where it’s needed most.
Introducing the First Alliance Credit Union Mobile Branch: a full-service credit union branch on wheels designed to break down barriers, bridge distances, and bring personalized financial guidance directly to the heart of our communities.
The mobile branch made its public debut at Wood Lake Meeting Center on October 29th in Rochester, offering attendees an inside look at the innovative mobile unit and the opportunity to access real financial services on the spot.
“Our mobile branch is more than just a vehicle, it’s a symbol of our commitment to show up for people, wherever they are on their financial journey.” said Brent Rempe, President/CEO of First Alliance Credit Union. “We believe access to trusted financial services shouldn’t depend on your zip code, it’s a bold step in delivering on our mission to create a financial oasis where everyone has access to the opportunities they deserve.”
This 40-foot mobile unit features private offices for one-on-one consultations and state-of-the-art Advisor Supported Kiosks where members can securely handle transactions, talk with live tellers, open accounts, and apply for loans, all without stepping foot in a traditional branch.
The mobile branch will travel throughout First Alliance Credit Union’s 14-county field of membership, prioritizing cities without physical branch locations and partnering with local organizations to ensure regular, accessible service.
Senator Carla Nelson, who represents District 24, including parts of Olmsted and Dodge counties, joined the mobile branch launch and spoke about the positive impact the service will have on the community, “Families in South East Minnesota want to make good financial choices, but to do that they need accessible financial services, that is why this concept excites me, it makes banking more accessible. I want to thank the innovative and visionary leadership of First Alliance for taking their services to where people are.”
The project was partially funded through a technical assistance grant from the CDFI Fund, reinforcing the credit union’s dedication to inclusive financial access and community development.
In a special twist, the journey of the mobile branch from the manufacturing facility in Florida to its new home in Minnesota was documented and shared on social media as CEO, Brent Rempe, and his young son, Toby, made the road trip together. Followers watched the behind-the-scenes adventure by following First Alliance Credit Union on Facebook, Instagram, YouTube, and TikTok.
First Alliance Credit Union is actively seeking local SE MN organizations, nonprofits, and businesses to host the mobile branch in cities across Southeast Minnesota. If you’d like to schedule a visit or explore partnership opportunities, please contact Kristina Kovacevic at kkovacevic@firstalliancecu.com.
For more details and updates on when the mobile branch will be near you, visit www.firstalliancecu.com/mobile-branch and follow First Alliance on social media.
Founded in 1932 by seven firefighters and a teacher, First Alliance Credit Union now serves more than 21,000 members across the Minnesota counties of Blue Earth, Dodge, Fillmore, Freeborn, Goodhue, Le Sueur, Mower, Nicollet, Olmsted, Rice, Steele, Wabasha, Waseca, and Winona. The not-for-profit, financial cooperative provides personal banking services, business loans, financial education, car loans, credit cards, manufactured-home loans, and home-equity lines of credit. Our mission is simple: show up, listen to stories, and provide possibilities. Learn more at firstalliancecu.com.