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City employees joined together to start a financial cooperative called Municipal Employees Credit Union, housed inside the firehouse in downtown Rochester.
After 16 years the credit union reached over 100 members, all were city employees.
As the credit union continued to grow the firefighters began hiring employees to manage the credit union, still housed at the downtown fire house.
Our first branch was built at 501 16th Street SE in Rochester.
Seeing the need for our members to have a better credit card option, we began offering low interest rate credit cards to our members.
We were ahead of the technology curve by offering Online Banking to our members in 1990; most financial institutions did not begin offering this technology until 1994!
The credit union continued to grow and expand beyond just municipal employees, a name change was needed, and First Alliance Credit Union was born.
Our second branch was built at 320 Alliance Place NE in Rochester.
Obtained a Community Charter, broadening our field of membership even further and allowing us to help anyone who lives, works, worships, does business, or attends school in five South East MN counties of Olmsted, Dodge, Goodhue, Wabasha, and Winona.
To accommodate growing membership and staff, we expanded our 37th Street branch.
Our third branch is built at 1011 Tompkins Drive NE in Byron.
We launched our Talk2Us Call Center housed inside our Byron branch to better assist our members.
The Dairy Credit Union was a small credit union with about 500 members, all Rochester Kemps Employees; we acquired the credit union when their only employee was ready to retire.
We began offering our free mobile banking app to give our members easier access to their accounts, when and where they need it.
We adopted a new logo and tagline to better express our commitment to our members and the communities we serve.