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Our Story

Our Leadership

Awards & Recognition

Our Mission & Vision

Our Core Values

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1933 1949 1961 1986 1987 1990 1996 1997 2004 2005 2006 2012 2012 2013 2016

Where it all began...

City employees joined together to start a financial cooperative called Municipal Employees Credit Union, housed inside the firehouse in downtown Rochester.

Credit Union Reaches 139 Members.

After 16 years the credit union reached over 100 members, all were city employees.

We just kept growing.

As the credit union continued to grow the firefighters began hiring employees to manage the credit union, still housed at the downtown fire house.

The first branch is built!

Our first branch was built at 501 16th Street SE in Rochester.

Began offering credit cards!

Seeing the need for our members to have a better credit card option, we began offering low interest rate credit cards to our members.

Began offering Online Banking

We were ahead of the technology curve by offering Online Banking to our members in 1990; most financial institutions did not begin offering this technology until 1994!

A new name…

The credit union continued to grow and expand beyond just municipal employees, a name change was needed, and First Alliance Credit Union was born.

Our second branch was built.

Our second branch was built at 320 Alliance Place NE in Rochester.

Community Charter

Obtained a Community Charter, broadening our field of membership even further and allowing us to help anyone who lives, works, worships, does business, or attends school in five South East MN counties of Olmsted, Dodge, Goodhue, Wabasha, and Winona.

We needed more space.

To accommodate growing membership and staff, we expanded our 37th Street branch.

Our third branch is built.

Our third branch is built at 1011 Tompkins Drive NE in Byron.

Call Center is launched.

We launched our Talk2Us Call Center housed inside our Byron branch to better assist our members.

Acquired Rochester Dairy Cooperative Employees Credit Union.

The Dairy Credit Union was a small credit union with about 500 members, all Rochester Kemps Employees; we acquired the credit union when their only employee was ready to retire.

There’s an app for that…

We began offering our free mobile banking app to give our members easier access to their accounts, when and where they need it.

A fresh new look…

We adopted a new logo and tagline to better express our commitment to our members and the communities we serve.