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2 min read

Discover the New Mission, Vision, and Values at First Alliance CU

Discover the New Mission, Vision, and Values at First Alliance CU

What happens when you put 15 of the top movers and shakers at First Alliance Credit Union into a room with one goal: to redefine what we stand for? You get a whirlwind of respectful debates, awkward silences, and unexpected breakthroughs.

New Mission, Vision, and Values - Shirt with our logo

For three days, our team worked to answer three simple but powerful questions:

  1. What do we do?
  2. Where do we see ourselves?
  3. What values define us?

The previous Mission, Vision, and Values (MVV) felt too corporate—accurate, sure, but filled with jargon that didn’t resonate with the people we serve. So for three days we pondered these questions. Finally, just hours before returning to our normal routines, it finally clicked:

  • Mission: We show up. We listen to your story. We provide possibilities.
  • Vision: A financial oasis where everyone has access to the opportunities they deserve.
  • Values: Passion, Persistence, and Presence.

These aren’t just words on a page—they’re a commitment to you, our members. Let’s dive into what this means for you.

What Does This Mean for You as a First-Time Member?

If you’re stepping into the financial world for the first time—whether it’s opening a checking account, buying your first car, or starting a savings plan—it can feel overwhelming. You’re not alone.

At First Alliance, we understand your concerns. You don’t want to be sold something you don’t need or make costly mistakes. That’s why our mission—We show up. We listen to your story. We provide possibilities—is designed to meet you where you are.

Imagine scrolling TikTok and seeing a video of someone paying $500 a month for 480 months on a car loan (yes, that’s real!). Talk about generational debt. At First Alliance, we help members avoid traps like these by breaking down options in clear, simple terms. Whether it’s explaining how a loan works or helping you budget for a big purchase, we’re here to make the complex - simple.

How Will First Alliance Help You Build a Secure Future?

Think of your financial journey as building a house. You need a strong foundation to support everything else. At First Alliance, we help you lay that foundation with tools like secure credit cards to build credit, savings accounts for emergencies, and personalized advice to help you make confident decisions.

Our vision—A financial oasis where everyone has access to the opportunities they deserve—means creating a space where you can thrive, no matter your starting point. Emergencies happen, but with the right tools and guidance, they don’t have to derail your goals.

New Mission, Vision, and Values - Our New MVV

What Makes First Alliance Trustworthy for Someone Starting Over?

Life can throw curveballs: a divorce, bankruptcy, or even moving to a new place to start fresh. These moments can feel isolating and overwhelming. At First Alliance, we believe in second chances.

Our values of Passion, Persistence, and Presence ensure you’re treated with care, offered real solutions, and supported every step of the way. This isn’t just about loans or accounts—it’s about building a relationship rooted in trust and understanding.

How Does First Alliance Support During Emergencies?

When emergencies strike, stress often follows. Whether it’s a broken-down car or an unexpected medical bill, having financial support can make all the difference.

At First Alliance, we don’t just provide loans; we provide peace of mind. Need quick access to funds? We’re here. Want to build an emergency savings plan to avoid stress next time? We’ll help you get there.

What Sets First Alliance Apart?

Anyone can offer financial products, but not everyone can offer what we do: a commitment to our members that’s built on Passion, Persistence, and Presence.

We believe success isn’t measured by profits—it’s measured by the lives we touch. From creating financial solutions that are accessible and fair to actively supporting our community, we’re more than just a credit union. We’re your partner in achieving what’s possible.

New Mission, Vision, and Values 

At First Alliance Credit Union, our new Mission, Vision, and Values reflect a simple truth: we’re here for you. Whether you’re navigating your first financial steps or starting over, we show up, we listen to your story, and we help you uncover possibilities.

It’s time to build a future that works for you—together. Let’s make it happen.


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